From The Riviera Times: “Move over Côte de Provence rosés, Brad Pitt is planning to make a revolutionary Provence red at his Miravel vineyard in the Var … just give him seven years. The Hollywood actor recently revealed that winemaking has reshaped his very identity, and he now considers himself a Provencal farmer – capable of producing that elusive, fine local red just like the Tuscans.
Speaking to the US magazine Wine Spectator, Brad Pitt, who bought the Miraval Estate winery with fiancée Angelina Jolie in 2012, explained that he approached this venture with the same determination as a Hollywood flick.
“For better or worse, given my compulsive nature, if we are going to be in the wine business, let’s make the best wine we can,’ the 50-year-old said. “I asked the question, ‘Why can’t we make world-class wine in Provence?’ Let’s approach it like a film, and let’s make something we can be proud of and all people can enjoy.”
Of course, Provence rosés are already world-class. But with fifth-generation winemaker Marc Perrin on their team, the Pitt-Jolie dynamic duo were definitely off to a good start. Their first 6,000 bottles, officially known as Jolie-Pitt & Perrin Côte de Provence Rosé Miraval, sold out within five hours of being offered online in France last March – a response which no-doubt fuelled Pitt’s new-found passion.
“I’m a farmer now. I love learning about the land and which field is most suitable for which grape, the drama of September and October: Are we picking today?
“Where are the sugar levels? How is the acidity? Is it going to rain? It’s been a schooling for me. In the off months, I enjoy cleaning the forest and walking the land.”
The sprawling Château Miraval estate, featuring 35-bedrooms and an adjoining 1,200 acre vineyard, was purchased for $60 million. It is situated in a valley at an altitude of 350 metres, where the vines “enjoy warm sunny days and cool nights, natural clay and chalk soils, plenty of water and organic farming practices,” according to the estate.
Clearly, these are great conditions for rosé, but do they suit red wine? Pitt seems to think so. He plans to ignore the strict guidelines of the AOC (appellation d’origine contrôlée) and go out on a limb…
“What really interests me now are the reds. … It’s generally believed that Provence is not capable of producing a fine red. … I, with Marc and Pierre [Perrin], would like to create a wine which utilises the best attributes of our terroir, and outside the restrictions of the AOC, like what the Italians have achieved with their super Tuscans. We envision a superb Provence red. Give us seven years.””